Monday, October 24, 2011

What is happening?!

Days like these I wonder if the cycling world truly is imploding.

Top-Ranked NRC Team Colavita-Forno D'Asolo Folds

"'Without any intention of offending those many wonderful cycling industry companies who have supported our programs for many years, I must admit the direct cause of Colavita ending its women's team title sponsorship was in fact losing key industry supplier support,' Profaci said."

Wow, I'm baffled that another winning team (the HTC-HighRoad men's squad has already folded) has had sponsors back out. I really wonder what the reasoning is, too.
Is the down economy putting the squeeze on sponsorship money? Are these companies not seeing enough up-tick in business from sponsorship that they've decided not to put up the cash? Do they not want to be seen supporting a "dirty" sport, despite the huge strides and ongoing efforts to catch dopers and clean up the sport?

Until next time, ride long and keep the rubber-side down.

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